722 Figueroa
February 23, 2012
More than 7,000 brands were in Las Vegas last week for the bi-annual PROJECT and MAGIC trade shows last week. Buyers, press, and fashion enthusiasts from all over the world descended on the Mandalay Convention Center for 3 days of FASHION-PACKED MADNESS (whatever you imagine that is).
Some of the biggest industry players were in attendance, despite the fact that the trade shows coincided with the Fashion Week festivities in NYC. And there was something for everyone, from apparel to shoes to accessories, both contemporary and street. Trust us, it was such a large trade show that our heads hurt just thinking about it! So much to take in!
The 722 staff and all ten of our brands — Freshjive, Keep, Le Specs, Makia, NVRBRKN, Pony, SLVDR, SOL Republic, Tovar, and Tsubo — posted up at PROJECT trade show. PROJECT had a wide selection of offerings and amenities, including complimentary hair cuts by the Blind Barber, professional product photos at Sandbox Studio, social media consultations at the Social PROJECT, and live blog updates via the Blogger PROJECT. And that’s not even the best part! Open bar parties every night sponsored by major brands or the trade shows themselves!
But we’ll spare you the shenanigans that involved alcohol. Just check out our pictures from the show to give you a taste of what went down. We might have not done the show much justice, but you get the idea!
Random thought: Did anyone else enjoy the camo party (among other perfectly curated goods) at PROJECT WOOSTER? We sure did!
- Camille Dizon
