Las Vegas Trade Shows: Men’s Spring 2012

By GLogan | Published: March 12, 2012

LiveLoveShopLA

March 9, 2012

It’s our favorite time of year…the TRADE SHOWS in LAS VEGAS!!! Once again, we were blown away by the amazing collections from some of the newer and the more established brands. As for Men’s, we saw lots of MILITARY, ACTIVE, PLAID, DENIM, and one-of-a-kind WOVENS at the PROJECT and ENK shows.

This season, the Men’s LINES WE LOVE represent these trends all across the board. CALM, PUBLISH and 11 AFTER 11 took a new approach to basic wovens and knits…accent pockets in LEOPARD, CHAMBRAY and STRIPES seemed to pop out of the fabric. We saw a huge trend in WOVENS that was fresh and innovative – taking the essential men’s button down to a new level. UNDER 2 FLAGS did a great job of capturing the MILITARY trend, but with a really cool twist…think multiple CARGO pockets and new CAMO print. The GYPSY 05 and RHEYN collections are perfect for active-inspired basics. But these aren’t your boring basics…bright color and ethnic undertones make for anything but average. Read More »

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LAS VEGAS FASHION TRADE SHOWS – FEBRUARY 2012 – DAY 3 AND REVIEW

By GLogan | Published: March 2, 2012

Paul Brindley Consults

February 24, 2012

Last week, I started writing this review of my final day at the February 2012 Las Vegas fashion trade shows with an old business axiom in mind – “it’s all about location, location, location” Why? Because for reasons that are privy to the high minds that produced the Project trade show at the Mandalay Bay Convention Center, the booths on the floor had been completely reconfigured from the layout that people were accustomed to (I think buyers like the familiarity, I know I do – it saves lots of valuable time not having to reinvent the wheel every show). This had caused some choppy sales results for brands that usually do well at Project. I thought that was a interesting takeaway from the week, and a good way to theme this blog. Read More »

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PROJECT Las Vegas: February 2012

By GLogan | Published: March 2, 2012

Fashion Edits

February 28, 2012

The bi-annual tradeshow wrapped up last week in Las Vegas and according to many of the exhibitors, the show was a success, attracting a high volume of foot traffic and purchase-ready buyers. PROJECT Las Vegas has gained a reputation for not only showcasing the most dynamic contemporary brands in the apparel industry, but also for launching a formidable list of extracurricular show initiatives aimed at engaging and educating designers and buyers alike. The Social PROJECT and The Blogger PROJECT bring together fashion, technology and social media in ways that brands can target their customers across all media platforms and increase their brand profile; PROJECT Academy hosted a series of seminars about the ever evolving apparel industry and how buyers, retailers and designers can navigate the challenges of retail commerce and emerging consumer habits; another huge hit with show attendees and exhibitors was Sandbox Studios’ fully functional photo studio where brands had the opportunity to have their looks professionally styled and photographed – creating on the spot, mini lookbooks. Read More »

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