CULTIVATING
DREAMS

Throughout history, broad economic and cultural shifts have led to evolution, revolution and ultimately “pioneerism”. We are at a global crossroads and America is emerging as the new fashion frontier.

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The American dream is alive and well. Global brands are looking to American retail as the future growth driver and American brands have global cache. Americana and all that it stands for is not only relevant, but widely sought after.

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Consumers now want value, quality, longevity, and a sense of heritage and the fashion industry is responding. PROJECT August, 2010 will resurrect the American dream. It will introduce the “New Americana”, global fashion tinted by modern American ideals–simplicity, authenticity, design, longevity, craft and experimentation.

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It will explore America’s DNA by combining heritage and avant-gardism. It will promote discovery and creativity and ultimately dream cultivation, in an energetic, experiential, high-touch environment.

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PROJECT, once the New York show, is now evolving to represent a broader view of what is truly American.

AUG 17, 18, 19, 2010
Tues 9-6 Wed 9-6 Thurs 9-5